The kinda offer no one talks abt 🤫👇

We all know the usual 3:
1️⃣ Make 💰
2️⃣ Save 💵
3️⃣ Save ⏰

That’s also the order of what works best.

But there’s a 4th… and barely anyone uses it 😮‍💨

It’s the “Avoid Mishap” ⚠️ Offer.

Instead of pitching benefits,
You paint a scary "what if…"

→ It triggers fear of loss
(which is WAY stronger than promise of gain 🧠)

💡 Ex: Selling FB ads?
Everyone goes “we’ll get you 4x ROI / 10K leads blah blah…”
Instead, say:

“What if you don’t onboard any clients for the next 4 months? Can your biz survive?”

Then hit ’em with:
"I help {NICHE} biz avoid that by doing XYZ ✅"

If your B2B pitch isn’t landing…
Switch the frame. Fear sells. 🧨