You open up YouTube or Linkedin and see

Someone who does outbound posts the reason he is 0.69 lightyears ahead of you is because he “PERSONALIZES “ his outreach at scale.

USING CLAY - https://clay.com/?via=6f1999 
(FREE 3K CREDITS TO BURN & LEARN) (YES I MAKE A LIVING OFF THIS LINK)

And then you ask yourself -

• Oh hell naw, I am lagging?

• Is it too late now?

• Will I book meetings with cold emails?“

Answer - YES, NO, YES

The only thing PROSPECT cares about is -

• Why did you mail me this?

• What’s there for me if I reply?

• Why is this only for me?

• How will it benefit me?

• How much time will it take for me to gain some ROI from this random who mailed me?

• Why am I being targeted by 5-10 people every day mailing me the same shit?

• Why should I trust him

• Do I even have a need?

• Am I facing this problem?

• Can I solve these problems on my own?

• What are the risks involved in this

  
  …etc

Now think yourself, would you care if someone wrote a hyper-personalized line?

What would you choose -
1. A hyper-personalized email with 0 value and 0 relevancy
2. A generic one but with tons of value and relevancy.

Here is one example -

See this email, I bet not only is he booking meetings, but he is directly converting leads to clients.

REASON? -

• It’s relevant to me, agencies use Stripe

• End outcome - 0% Fee, fixed monthly plan -

• The case study showed that the actual problem they solve i.e. they are not charging me on the amount I make simply allowing me to pay the single price if I make $10K or $100K

• They do the migrating part, I just generate the payment links

Is this personalized? - NO
Will you respond to it? - Yes if you use Stripe and you are paying more than $100 each month in fee payments.

If you don’t use Stripe or you're not paying much to them as a fee then this email won’t matter to you.

QUOTE OF THE MAIL -

If you mail someone and type -

• ‘Saw John has a birthmark right up his right buttcheek‘ (John - barber)

• “Saw you broke up with XX, hope you are doing alright“ (I’m drinking whiskey what do you even mean by that?)

DON’T EXPECT THAT MAIL TO DO WONDERS, Karen.

—
Utkarsh “Clay“ Rana
Founder @Adyhere.com
(We book you sales meeting)