$10,000 lottery ticket for a $100,000 prize?

Buy a $10,000 lottery ticket for a $100,000 prize?

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Every sales pitch usually sounds like:

📈 “You’ll get XYZ in T time.”

Not wrong. You’re pitching the outcome. Makes sense.

But here’s the thing...

Human psychology 🧠 doesn’t work like that.

We’re wired to fear loss more than we crave gain.

Take this:

➖ Ticket: $10,000

➕ Prize: $100,000

10x return. Sounds great, right?

But it’s a bet. You don’t know how many people are in.

Odds? Super low.

So... would you buy the ticket?

😬 Probably not.

Because the thought of losing $10K

hurts way more than the idea of winning $100K feels good.

📉 Fear of loss > 📈 Potential gain.

But now imagine this:

Someone gives you $10K 💸 and says,

“Go buy the ticket.”

Would you?

✅ Most likely, yes.

Why?

Because the risk isn’t yours anymore.

Now, the possibility of gain feels worth it.

So how do you use this in cold outbound?

Instead of saying:

👉 “You’ll get XYZ”

Try this:

👉 “What if {bad thing} happened because of {pain you solve}?”

Frame the loss. Then show how to avoid it.